Marketing & Operations Manager

Overview

We are seeking a dynamic and results-driven Marketing & Operations Manager to lead our marketing initiatives and streamline operational processes. This pivotal role combines strategic marketing expertise with operational oversight to drive brand growth, enhance customer engagement, and optimize business efficiency. The ideal candidate will thrive in a fast-paced environment, leveraging their skills to develop innovative marketing campaigns, manage multi-channel marketing efforts, and oversee daily operations to ensure seamless execution across departments. Join us to shape impactful marketing strategies while maintaining smooth operational workflows that support our organizational goals.

Duties

Develop and execute comprehensive marketing strategies across digital and print channels, including SEO, social media marketing, content marketing, and multichannel campaigns.
Manage advertising sales efforts by creating compelling ad content, optimizing ad placements on platforms such as Facebook Advertising and Google AdWords, and analyzing campaign performance using Google Analytics and other analytics tools.
Oversee the creation of engaging content using Adobe Creative Suite and ensure alignment with brand messaging for various platforms including WordPress websites and email marketing campaigns.
Implement marketing automation tools to nurture leads, improve customer engagement, and increase conversion rates through targeted email campaigns and performance marketing tactics.
Conduct market research to identify new opportunities in B2B (business-to-business) markets and e-commerce sectors, informing product management and sales strategies.
Coordinate with sales teams to develop advertising sales pitches, support promotional events, and enhance overall brand visibility through print advertising and digital outreach.
Manage budgets for marketing initiatives, track ROI, and adjust strategies accordingly to maximize impact while maintaining operational efficiency.

Qualifications

Proven experience in digital marketing with a strong understanding of SEO, social media platforms, multichannel marketing, and performance marketing techniques.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
Demonstrated ability in content creation, copywriting, research skills, and developing compelling marketing messages tailored for diverse audiences.
Experience managing advertising sales efforts and executing integrated campaigns across digital and print media.
Strong organizational skills with the ability to oversee multiple projects simultaneously while adhering to deadlines.
Knowledge of e-commerce platforms and product management processes is a plus.
Ability to analyze data effectively to inform decision-making; experience with analytics tools is essential.
Excellent communication skills coupled with a proactive approach to problem-solving; leadership qualities are highly valued. Join us as a Marketing & Operations Manager to energize our brand presence while ensuring operational excellence! This paid position offers an exciting opportunity for motivated professionals eager to make a significant impact through innovative marketing strategies combined with efficient operational management.

Job Type: Part-time

Pay: $22.00 per hour

Work Location: In person