Marketing Operations Specialist

Role Overview: The Marketing Operations Specialist owns the systems that generate qualified leads for our marketing agency. The Marketing Operations Specialist builds and manages our HubSpot workflows, webinar funnels, email campaigns, and case study library. Core Responsibilities: • Webinar Operations: Build and manage the complete webinar funnel, including landing pages (WordPress/Elementor), Zoom integration, HubSpot registration flows, email sequences, and live event logistics. Must Have: • 3+ years of hands-on HubSpot experience (building workflows, managing lists, setting up automations) • Proficiency with WordPress and Elementor • Experience with automation tools (Zapier, n8n, Make, or similar) • Working knowledge of Google Analytics (GA4) and Search Console • Strong data and reporting skills with the ability to build dashboards and synthesize insights • Strong operational mindset with attention to detail and process enforcement • Solid written communication skills • Ability to create simple graphics and handle minor creative tasks What Success Looks Like (First 90 Days): • HubSpot workflows are clean, lead routing works correctly, and sales reps trust the system • Weekly newsletter goes out on time with improved performance metrics • Webinar funnel runs smoothly from registration through reminders to follow-up • Marketing dashboards are built and provide clear visibility into team performance