Marketing Operations Specialist

We thrive on collaboration, innovation, and performance. This role focuses on operational excellence, cross-functional coordination, and campaign accuracy while helping the marketing team improve efficiency through automation and AI-enabled workflows. Transitional / AI-Oriented Support day-to-day marketing operations across the U.S., executing campaigns with a deep understanding that these activities are continuously documented, standardized, and prepared for automation using AI-enabled tools.Plan, coordinate, and manage digital marketing campaigns from kickoff through execution, while contributing to the development of repeatable workflows designed to transition from manual execution to automated and agent-assisted delivery.Collaborate closely with sales operations, inventory, and marketing teams to support promotional priorities and seasonal initiatives, helping translate complex inputs into structured processes suitable for AI-assisted execution. Campaign Execution & Marketing Operations (Execution → Orchestration) Build and deploy digital marketing campaigns in HubSpot, including emails, landing pages, and automated workflows, initially through firsthand execution while contributing to the long-term objective of AI-assisted campaign deployment.Execute email and SMS campaigns across both B2C/DTC and B2B audiences with a strong focus on accuracy, personalization, segmentation, and compliance, ensuring campaign structures are clean, documented, and eligible for future automation.Conduct A/B testing, subject line optimization, and performance tracking, helping evolve testing from manual processes to AI-supported experimentation and optimization.Ensure compliance with TCPA, CAN-SPAM, and related regulations, reinforcing governance standards critical to scaling automation safely and responsibly.Maintain consistently high execution standards across all channels, acting as both an operator today and a steward of future AI-orchestrated workflows. 2+ years of experience in marketing operations, campaign execution, or digital marketing.Hands-on experience with HubSpot or similar marketing automation platforms.Experience executing email and SMS campaigns.Strong organizational and project management skills.Ability to manage multiple campaigns and deadlines simultaneously.Experience supporting B2C or DTC campaigns (promotional, transactional, lifecycle).Strong attention to detail and quality control.Comfortable working cross-functionally and with external vendors.Familiarity with marketing compliance requirements (e.g., CAN-SPAM, TCPA).