Marketing Operations Specialist

Marketing Operations Role We are seeking a highly organized, detail-oriented candidate with strong administrative and marketing operations capabilities, and a curiosity and eagerness to learn. Key Responsibilities Assist in planning, building, testing, and scheduling quarterly outbound campaigns Segment contacts and build audience lists for campaigns Identify growth opportunities in HubSpot to increase lead engagement and conversion Maintain overall HubSpot database hygiene in real-time Prepare and update dashboards and reports for growth partners to report on prospect activity and progress (sales, BD, leadership, partner sellers) Generate weekly sales and marketing performance reports (pipeline health, campaign activity) Monitor SLA adherence (response times, task completion, follow-ups) Build and maintain ICP-aligned prospect lists Regularly audit and deduplicate contact/account records and maintain data sync accuracy across platforms Utilize ZoomInfo to clean, enrich, and segment prospect data into precise audience lists for targeted marketing initiatives Maintain shared documentation of workflows and processes Manage recurring tasks with consistency and reliability through ClickUp Assist with research projects, list building, and data cleanup Required Skills & Experience 3–6 years in a Sales Ops or Marketing Ops role (preferably in SaaS) Mandatory to have an MBA degree or a college pass-out from a Tier 1 or Tier 2 University Experience with HubSpot CRM and any AI tool experience preferred Excellent organizational and time-management skills Close attention to detail and a process-driven working style Ability to draft email templates for campaigns Ability to manage high-volume recurring tasks while managing shifting priorities Basic analytics/reporting background Desired Characteristics in Candidates: Demonstrate excellent written and verbal communication skills. Thrive to learn and improve sales and marketing skills. Has proven analytical and problem-solving skills. Has been both a team player and an individual contributor.