Marketing Operations Specialist

ResponsibilitiesEnsure scalable configuration, implementation and maintenance of all marketing programs within MarketoProvide day-to-day end user support on list imports, mass updates, Marketo InsightsProvide team lead support to assign out tickets, coordinate project efforts and prioritizationPartner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffsEnsure email and SPAM compliance to manage deliverability up-timeServe as liaison between internal teams, providing needed information and fulfilling requestsEnsure the demand funnel including lead scoring and lead lifecycle is working properlyManage key integrations with Marketo, ensuring proper flow and connectionRequirements5+ years of experience in Marketing Operations/Automation rolesPrevious experience as a Marketo Admin requiredMCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert)MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plusDeep understanding of Marketo Admin and Salesforce, MCEExperience maintaining and monitoring Marketo-Salesforce integrationPassionate about solving challenges by leveraging technology solutionsStrong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systemsHigh degree of organizational skill - requires the ability to balance and prioritize a multitude of requests.Core CompetenciesDemonstrates expertise in Marketing Operations and Automation, particularly with Marketo and Salesforce integrations. Proven ability to manage marketing programs, ensure compliance, and provide team leadership in a fast-paced environment.KeywordsMarketo AdministrationSalesforce IntegrationMCE CertificationMarketing OperationsOrganizational SkillsATS Optimization Keywords Hard SkillsMarketing AutomationLead ScoringLead Lifecycle ManagementEmail ComplianceSPAM ComplianceData ManagementCampaign StrategyProject CoordinationMass UpdatesList ImportsSoft SkillsProblem SolvingTeam LeadershipCommunicationCertifications & QualificationsMCE CertificationMCSA CertificationIndustry KeywordsMarketing ProgramsDemand FunnelProject PrioritizationEnd User SupportTools & TechnologiesMarketoSalesforceMartech Tools#J-18808-Ljbffr