They can clearly communicate in-platform actions, the rationale behind, and KPI goals of their optimizations, and their impact on performance to both product owners and executive stakeholders. They are excited to work collaboratively with internal marketing partners in creative, paid, and non-paid media to ensure the cohesiveness of campaigns, as well as external marketing partners like operations, finance, and analytics to comprehensively assess performance. Work with analytics and finance partners to evaluate channel performance and impact to local market ROI Required 2+ years of hands-on experience managing paid search and paid social campaigns Experience using CRM and offline conversion data to inform optimizations
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