Marketing Performance and Insights Lead

Marketing Data Analyst will lead the ongoing performance measurement of marketing communication channels across acquisition and engagement, helping us optimize email, direct mail, landing pages, advertising, push notifications, in-app communications and SMS to help grow our impact with participants. - Guide Marketing strategy, leveraging data and experience to help build sustainable and scalable reporting - Guide Marketing tactics, using data from current and past performance to steer decisions for Adoption of new users and Engagement of current users - Collaborate across Product, Marketing, Data, Engineering, and Account Management to effectively manageshort-, medium-, and long-term solutions to Marketing challenges - Lead A/B testing execution and measurement, while supporting and informing our B2C Marketing A/B testing strategy and ideation. - Excellent project management skills and ability to manage the priorities of multiple stakeholders - Experience providingmarketing analytics and data to track, optimize performance, guide strategy, justify investments and make decisions - Experience with Data visualization tools (PowerBI preferred) - Experience with CRM data and objects (SalesForce preferred) - Experience with Marketing Automation (i.e. Eloqua, SFMC, etc.) General office working conditions can be remote work from home or in the office. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.