About This Role: "> The Director of Digital Marketing is a key leadership position responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and customer engagement. Main Responsibilities: "> "> • Define and execute Digital Marketing Strategy programs as a trusted advisor on omnichannel marketing strategy topics"> • Provide tailored advice and best practices to help customers implement digital marketing programs across eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications"> • Oversee campaign execution across various digital channels, including social media, email, search engines, and display advertising"> • Track and measure digital marketing channel performance and propose optimization initiatives to maximize marketing ROI"> • Develop a comprehensive SEO strategy, including content strategy and technology roadmap"> "> Qualifications: "> "> • B.A in Marketing or related field; MBA preferred"> • 10+ years leading digital marketing channels"> • Deep knowledge of digital marketing practices and experience leading digital transformation for retail brands"> • Strong understanding of digital marketing best practices and awareness of evolving trends"> • Ability to lead groups and be decisive">
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