Marketing Performance Strategist

For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. • Build measurement across paid, organic, email, local, national, and partner channels • Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost • Define what we measure, why it matters, and how it connects to business objectives • Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners. We are a PE-backed franchise portfolio. Requirements: • 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations • You have built performance measurement frameworks, not just inherited and maintained them • Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making • Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner • Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools • Ability to distill complex data into compelling narratives for executive and non-technical audiences • Comfortable in a PE-backed environment where marketing is held to revenue accountability standards • You move fluidly between big-picture strategy and granular execution without losing the thread on either • Collaborative spirit, with appreciation of diverse perspectives • Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

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