Marketing Planner

**About Us**

At COOPABLE, we specialize in helping car dealerships tap into the full potential of co-op marketing funds. Our expertise and passion for marketing set us apart from other automotive agencies. We offer our clients the freedom to work with their preferred vendors, ensuring their marketing strategy aligns perfectly with their vision. Our streamlined approach involves clear communication, swift approvals, and a strategic use of co-op funds, delivering tangible and impactful results.

Position Overview

We are seeking a detail-oriented and strategic Marketing Planner to join our team. The Marketing Planner will play a key role in developing, coordinating, and executing marketing plans that align with business goals. This role requires strong organizational skills, analytical thinking, and the ability to collaborate across departments to ensure campaigns are delivered on time, within budget, and with measurable results.

Key Responsibilities

Develop and implement comprehensive marketing plans to support brand, product, and sales objectives.
Collaborate with marketing, sales, product, and creative teams to align strategies and ensure consistency.
Manage campaign calendars, ensuring all initiatives are executed on schedule.
Conduct market research and competitor analysis to identify trends, opportunities, and risks.
Define key performance indicators (KPIs) and track campaign effectiveness through analytics and reporting.
Coordinate with external vendors, agencies, and partners to support campaign execution.
Assist in budget planning and monitor spend across marketing initiatives.
Optimize marketing processes by identifying efficiencies and best practices.
Provide insights and recommendations to improve future campaigns and overall strategy.

Qualifications

Strong organizational, time-management, and prioritization skills.
Excellent written and verbal communication skills.
Analytical mindset with experience using marketing analytics tools
Proficiency in project management and marketing tools
Ability to work independently as well as collaboratively in a fast-paced environment
Ability & desire to assist in the maintenance and account management of client relationships

Preferred Skills

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
Experience in B2B marketing
Familiarity with digital marketing channels including email, social media, paid media, and content marketing
Knowledge of CRM and marketing automation platforms
Creative problem-solving and adaptability to shifting priorities

What We Offer

Competitive salary and benefits package.
Opportunities for career growth and professional development.
A collaborative and innovative team environment.
Gorgeous office located near popular businesses in Downtown Lexington, KY

Pay: From $40,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Experience:

Marketing: 1 year (Preferred)
B2B marketing: 1 year (Preferred)
Digital marketing: 1 year (Preferred)

Location:

Lexington, KY 40507 (Preferred)

Ability to Commute:

Lexington, KY 40507 (Required)

Work Location: In person