The Regional Media & Marketing Manager will be responsible for Tier 2 (Ad Group) Planning and Strategy within the Midwest Region, with the goal of maximizing the effectiveness of the regional Advertising Association funds. The RMM will lead the development, implementation, presentation and optimization of all Ad Group media plans within the Midwest Region. • A minimum of 5 years' experience in marketing, brand positioning, digital media, and/or media strategy. • Strong analytical skills, with the ability to interpret complex reporting data and make data-driven media planning decisions. Preferred Qualifications: • Automotive experience (OEM/Agency/Dealership)
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