The Marketing Planner will be responsible for Tier 2 (Ad Group) Planning and Strategy within the West Region, with the goal of maximizing the effectiveness of the regional Advertising Association funds. The candidate will be the primary liaison between the regional management team and the Ad Group partner agency. The RMM will lead the development, implementation, presentation and optimization of all Ad Group media plans within the West Region. • A minimum of 5 years' experience in marketing, brand positioning, digital media, and/or media strategy. Preferred Qualifications: • Automotive experience (OEM/Agency/Dealership)
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