Paid Acquisition Manager Own the day-to-day management of Google/Bing campaigns to grow revenue and profit
Contribute to the growth and scaling of the business through our paid acquisition including but not limited to Google/Bing search, shopping, and display ad campaigns
Develop product release plans through all ad platforms (including audience targeting and segmentation, messaging, budgeting, etc.)
Identify conversion rate optimization (CRO) opportunities to improve campaign performance
Develop, deploy, and test media investment strategies across channels
Create, maintain, and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
Perform landing page audits, rigorous A/B testing, and optimization
Analyze campaign performance data and provide interpretation and conclusions
Report on all elements of the campaigns, including planning, performance, and goals
Maintain cutting-edge knowledge of strategies in paid acquisition (network betas and updates, innovation opportunities, etc.)
Discover, research, and test new ad formats, advertising methods, and platforms/channels
Work with cross-functional teams by providing shopper data to aid in product portfolio development, customer service improvements, inventory planning, etc.
Support activities to develop and design creative, high-converting content, and landing pages
Requirements
Four-year degree in marketing or related field (preferred) Familiarity with Google Ads and Microsoft Advertising B2B digital marketing experience • Ability to work and interpret data independently Google Analytics and Google Ads certifications, preferred Experience using the Google Suite (Ads, Analytics, Data Studio, Tag Manager, Search Console) • Experience with relevant keyword research tools (e.g.
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