Marketing - PPC Specialist

Paid Acquisition Manager Own the day-to-day management of Google/Bing campaigns to grow revenue and profitContribute to the growth and scaling of the business through our paid acquisition including but not limited to Google/Bing search, shopping, and display ad campaignsDevelop product release plans through all ad platforms (including audience targeting and segmentation, messaging, budgeting, etc.)Identify conversion rate optimization (CRO) opportunities to improve campaign performanceDevelop, deploy, and test media investment strategies across channelsCreate, maintain, and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metricsPerform landing page audits, rigorous A/B testing, and optimizationAnalyze campaign performance data and provide interpretation and conclusionsReport on all elements of the campaigns, including planning, performance, and goalsMaintain cutting-edge knowledge of strategies in paid acquisition (network betas and updates, innovation opportunities, etc.)Discover, research, and test new ad formats, advertising methods, and platforms/channelsWork with cross-functional teams by providing shopper data to aid in product portfolio development, customer service improvements, inventory planning, etc.Support activities to develop and design creative, high-converting content, and landing pagesRequirementsFour-year degree in marketing or related field (preferred)Familiarity with Google Ads and Microsoft AdvertisingB2B digital marketing experience • Ability to work and interpret data independentlyGoogle Analytics and Google Ads certifications, preferredExperience using the Google Suite (Ads, Analytics, Data Studio, Tag Manager, Search Console) • Experience with relevant keyword research tools (e.g.