Marketing Principal

Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region. It is ideal for someone who brings agency experience, strong client leadership skills, and looking for the opportunity to deliver meaningful, high-quality work that makes a real impact.As a Marketing Principal, you will oversee all Eastern marketing accounts, serve as a trusted partner to clients and internal stakeholders, and lead an Account Management team responsible for day-to-day execution, including online and offline marketing, events, lead generation, email marketing and paid and social media. This role reports into our Sr. Director, Marketing Client Services and plays a critical part in advancing Resource Innovations’ internal agency model—bringing agency-caliber strategic thinking, creative excellence, and disciplined execution to large-scale energy efficiency and energy transformation programs. This role is the same level as an Account Director within agencies.This is a highly visible leadership role for someone who thrives at the intersection of strategy, leadership, client partnership, and growth. With every step, we're leading the charge to power change.Lead Regional Marketing Strategy & Client PartnershipsServe as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programsAct as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approachesLead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performanceDrive Strategic Thinking & Big IdeasLead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approachesAuthor and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategyEnsure ideas are grounded in program goals and business realities, serving as a constant strategic and executional “reality check”Guide teams in shaping, refining, and selling ideas—both internally and externallyOversee Account & Portfolio PerformanceProvide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standardsAnticipate challenges, manage risk, and proactively address issues before they impact clients or teamsPartner with program leadership to support account growth, scope expansion, and long-term client successLead, Inspire & Develop High-Performing TeamsDirectly manage and mentor account management staff across the regionEstablish clear expectations for performance, quality, and collaborationAct as a motivator and culture carrier—energizing teams, reinforcing accountability, and fostering pride in the workIdentify growth opportunities for team members, provide ongoing coaching and feedback, and support career developmentCreate a positive, inclusive work environment built on trust, respect, and shared ownershipElevate the Work & Drive Continuous…