Marketing Professional

• Additionally, you will be required to optimize landing pages for search engine optimization (SEO), conduct A/B testing to ensure optimal performance, and enhance engagement on division social media sites. • Other key duties include analyzing and optimizing monthly social engagement analytics and ad performance, reviewing social media spend and efficiency, shopping competitors' social media efforts, and maintaining a list of social media account login information. • You will also be responsible for ensuring the BDX feed to partner sites is optimized and reviewing feasibility of display advertising on various platforms. • As a Marketing Professional, you will participate in SEM calls to review keywords and campaigns, act as a conduit between the division and corporate communications, and ensure Lennar.com content and division landing pages are SEO optimized. • You will also analyze and optimize all digital campaigns daily, weekly, monthly, and yearly, working closely with regional and corporate digital marketing associates.