Marketing Professional

This position is a Full-Time, permanent position within our company. Description Location: Dallas, TX Essential Job Functions: • Creating innovative marketing campaigns • Creating innovative social media traffic • Producing designs for innovative and attractive marketing material • Continuing to expand on our branding initiatives • Responsible for lead generation, volume, and cost per lead • Overseeing new opportunities for generating leads • Creating long-term brand strategy and initiatives • Proactively pursuing new channels to lead brand growth • Providing visionary leadership • Researching industry trends and what prospective customers' needs might be • Identifying key segments of our industry and aligning our marketing activities to deliver on those needs • Producing and coordinating weekly and monthly newsletters for email campaigns • Handling all marketing activity details such as mailings and email campaigns • Creating and managing events and seminars to generate demand • Working closely with any marketing assistants to aid in demand generation and campaign maintenance • Participating daily in blogs and discussions online to generate demand interest in our services • Participating daily in blogs and technical forums, offering our professional opinions to demonstrate our skills and capabilities as a company • Building solid branding and message campaigns to ensure demand generation • Maintaining all aspects of our social media venues and working closely with development to add new features and services to enhance all of our social media and web venues • Tracking and communicating key competitor actions to Management team regarding product launches, partnerships, and brand/marketing/channel strategy Qualifications