Marketing Program Manager

• Lead the creation and execution of direct marketing campaigns. • Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design. • Direct production vendors and internal teams to ensure the flawless execution of marketing campaigns. • Manage across all production vendors to ensure marketing campaign components meet brand and quality guidelines and are delivered according to agreed-upon timeline and budget. Preferred Qualifications: • Experience in financial services and/or consumer goods marketing • Experience managing agency and vendor relationships • Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns • Must be detail-oriented, with an analytical and financial orientation • Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups • Excellent written and oral communication skills • Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently