Marketing Program Manager - Professional Services

Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$50.00/hr - $60.00/hrDirect message the job poster from Creative CircleA top global consulting firm seeks a primarily remote Marketing Program Manager on a contract basis to work with its go-to-market team to assess and coordinate a stream of content opportunities proposed by the various business units, playing a critical function in the management of cross-team collaboration and communication between four fast-moving working groups within the marketing and sales organization. Beyond shepherding, however, you'll be relied upon to understand and even recommend appropriate marketing channels for discrete initiatives, as well as:play a key role in campaign strategy and taking ideas to market across a range of thought leadership, digital and social channels.determine the appropriate target audience and the optimal allocation of marketing resources across platforms and channels (including all earned, own and paid channels) to reach the target audience and achieve business goals.work with the team of editorial specialists, digital marketers and design / production resources to ensure the timely execution of the agreed marketing program for each content initiative. This role will collaborate with numerous stakeholders and manage multiple priorities to ensure that content marketing efforts deliver on both industry-based and service-line based needs and objectives. How You'll Help Achieve Mutual Success Work with the US go-to-market team and the global Content Center of Excellence to assess the content needs and requests of the business units and to make business decisions with regard to the best channels and outlets for publication of content assets in production. Content types include executive insights white papers, special reports, slide decks, surveys, website copy, videos, podcasts, and webinars.Advise on strategy and professional services industry campaign best practices to ensure that each region has a sound marketing approach.Collaborate with Digital marketing CoE on implementation of the agreed tactics.Work with the digital marketing CoE to analyze in-market results for completed content marketing initiatives and develop reporting on same.