Marketing Programs Sr. Specialist

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. This job requires strong cross-functional collaboration with teams including Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to bring campaigns to life and ensure measurable impact.Principal Duties and Essential Responsibilities:Program Planning and ExecutionExecute integrated marketing programs aligned with campaign strategy and business objectives set by the Marketing Campaigns teamSupport development of program plans, timelines, and deliverables across multiple concurrent campaignsEnsure alignment across stakeholders and maintain clear communication throughout program lifecycleProgram Execution & ManagementOwn end-to-end execution of marketing programs, with tactics including:CABM nurture programs for mid to late-stage opportunitiesIntent-based programsEmail marketingEvents: Verint-hosted, trade shows, and field eventsVirtual events and webinars: Third-party and Verint-hostedContent and report-based campaignsSupport BD outboundCoordinate with cross-functional teams to ensure seamless execution of all tacticsManage multiple projects simultaneously, ensuring deadlines, quality standards, and business objectives are metROI Masurement & ReportingArack, measure, and report on tactic and program performance using Salesforce, Hubspot and other marketing toolsAnalyze data to provide actionable insights and recommendations to optimize future programsPartner with Marketing Operations to ensure accurate campaign setup, tracking, and attributionCross-Functional CollaborationPartner closely with Content, Marketing Operations, BD, Events, Digital, GTM, and Sales teams to bring programs to lifeEnsure alignment between marketing programs and sales priorities to maximize pipeline generation and deal accelerationCommunicate program updates, results, and insights clearly to stakeholdersProcess Optimizzation & InnovationIdentify opportunities for continuous improvement in processes, workflows, and campaign performanceMaintain high standards of organization, documentation, and execution excellenceLeverage AI tools and modern marketing technologies to increase speed, efficiency, and effectiveness of campaign executionMinimum Requirements:BA/BS degree or equivalent work experience requiredMinimum 5+ years of experience in B2B marketing, preferably in technology, SaaS, or agency environmentProven experience executing integrated, multi-channel marketing campaigns end-to-endStrong project management skills with the ability to manage multiple programs and deadlines simultaneouslyExperience working cross-functionally with diverse teams and stakeholdersExcellent written and verbal communication, organization, and attention to detailAbility to thrive in a fast-paced, high-growth environmentSuccessful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulationsPreferred Requirements:Experience with marketing and sales tools such as Salesforce, Hub Spot, Outreach, and WrikeStrong analytical mindset with experience using data to drive decision-making and optimizationExperience executing webinars, events, and digital marketing programsHands-on experience with Salesforce for campaign tracking, reporting, and analyticsFamiliarity with AI tools and applications in marketing to improve efficiency and performance#LI-BS1#J-18808-Ljbffr