Marketing & Promotions Manager

and public relations efforts of Shreveport Regional Arts Council (SRAC), and its programs Help create and maintain cohesive SRAC branding for all projects and programs.Create, write and execute all marketing and publicity including Press Releases,Public Service Announcements (PSAs), advertising copy, direct mail, email,promotional materials, invitations and posters.Manage marketing and promotional projects with Printers, as well asmedia: Billboards, THE TIMES, THE SB ADVOCATE, SB MAGAZINE, 318FORUM NEWS,KTBS-3, KTAL-6, KSLA -12, FOX NEWS, RED RIVER RADIO and others.Build marketing and programming opportunities for all SRAC projects and programsto maximize visibility, exposure, attendance and return on investment.Oversee the Marketing of all SRAC Programs and Services to include the planning,design, and production of Marketing Materials targeted to a variety of Audiences (General Public, Roster & NWLA Artists, Target Audiences associated with Shreveport Common, and audiences associated with Christmas in the Sky.¨ Create and support mission-driven opportunities for generating revenue, such as driving sponsorships through website sales, online ticket sales, or driving business for rentals/catering at artspace, Central ARTstation, or the Kat Towers.Analyze all programming and its marketing to maximize target audiences.Manage, update, and expand all SRAC websites, social media, and email communications: Shrevearts.org, artspace, Bakowski Bridge of Lights, and Christmas in the Sky.Send weekly email blasts to our database of upcoming events . Attend all media meetings & interviews.Provide Live Photo Documentation and Live Promotion during SRAC events, programs, and services.Produce photo documentation for Grant fulfillment, as well as for other documentation purposes.Coordinate updates to NWLA Artists Directory (Culturalyst).Work closely with Board marketing chairs, fund development committee, board members and volunteers on marketing endeavors.Work with SRAC Staff to coordinate all Marketing & Promotions for SRAC Events and programs.Work with Planning and Resource Development Staff and/or Liaison to align and support campaigns.Negotiate contracts with media, print and marketing vendors, advertising agencies, partners, etc.Graphic Design of all promotional materials.Create events and projects that serve as Marketing Vehicles.Other Duties as assigned.Requirements: Excellent marketing, advertising, graphic design, and website management skills. 4-year college degree preferred: Marketing, Design, or Communications3+ years proven community marketing experienceReports To: Executive Director