Marketing Reporting Specialist

Tyler Technologies is looking for a Marketing Reporting Specialist to support the development of scalable data pipelines and reporting solutions that enable data-driven marketing operations. This role is focused on data integration, transformation, and dashboard development, ensuring reliable and consistent data across Tyler’s marketing technology ecosystem.As a part of Tyler’s corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationYarmouth, Maine | Plano, TexasTravel0-5%ResponsibilitiesData Pipeline Automation and Management Data Integration & EngineeringDesign and build data pipelines using API integrations/ETL tools to integrate data from CRM, marketing automation platforms, Customer data platforms, advertising/web/social platforms, and other Mar Tech toolsDevelop and maintain centralized marketing datasets and Lakehouse structures in accordance with company standardsEnsure data integrity, consistency, and governance across systems by developing and maintaining sequential update schedulesWrite and maintain complex SQL queries and python scripts for data extraction transformation and aggregations to prepare clean, standardized datasets for reporting consumptionPerform data validation, troubleshooting, and reconciliation across integrated sources by developing scripts to monitor automations and identify failure pointsAssist marketing users with routine task optimizations and process automations as neededReporting & Dashboard DevelopmentCollaborate/partner with business users and operations teams across marketing and sales to understand reporting needs and develop effective visualizations, KPIs and reports to measure and monitor successBuild and maintain Advanced Power BI dashboards and reports to support marketing performance tracking for Executive level to individual contributorsDevelop semantic models, reusable datasets, and DAX measures for scalable reportingAutomate reporting processes, optimize dashboard performance and maintain report refresh schedulesPrioritize and handle an array of ad hoc requests from the team, including building custom reporting for specific vertical needs and automations to eliminate manual tasks etc.Develop effective presentations for Quarterly business reviews and other read outsCollaboration & Project ExecutionPartner with Marketing, Sales and IT teams to clearly understand business processes for effective reporting to support marketing initiativesLeverage AI capabilities to reduce manual efforts and deliver faster, more actionable insights to stakeholders at different levels within the organizationPresent reports clearly to technical and non-technical stakeholdersOwn/prioritize/manage projects and tasks and share project/status updatesDocument end to end technical processes for internal use, and report documentation for end usersQualificationsDegree or equivalent work experience in Data Analytics, Information Systems, Business, Data Science, Computer Science, or a related fieldCertifications in specific/relevant skills mentioned above is a plus3–5+ years of experience in data engineering, reporting, or BI rolesStrong experience with:Microsoft Fabric (data pipelines, dataflows, notebooks, Lakehouse concepts)Power BI (data modeling, DAX, dashboards)SQL Server (advanced querying, stored procedures and process automations)Interpreting API documentation and building API connections for data pipelinesAdvanced skills in Excel (macros, pivots, formulas)Advanced skills in building Power Point presentations for business reviewsExperience integrating data from Dynamics CRM, Marketo, Google Analytics/Big Query,…