Position Summary
The IOP Program Outreach & Marketing Manager is responsible for growing census and referrals for Riceland’s Intensive Outpatient Program (IOP) through provider outreach, community engagement, referral relationship development, and internal coordination. This role focuses on education, relationship-building, and patient flow support, while maintaining strict compliance with healthcare and behavioral health regulations.
This position isnon-clinical and works closely with clinical leadership, intake, and operations teams.
Key ResponsibilitiesIOP Referral Development & OutreachDevelop and maintain referral relationships with hospitals, PCPs, therapists, counselors, case managers, and community partners
Educate referral sources on Riceland’s IOP structure, admission criteria (high-level), services, and referral process
Conduct in-person and virtual outreach visits to referral sources
Coordinate facility tours and meetings with clinical staff when appropriate
Community EngagementRepresent Riceland at health fairs, networking events, and community meetings
Build partnerships with community organizations and support groups
Support family education sessions and program awareness initiatives Internal Coordination
Work closely with intake and scheduling teams to ensure smooth referral conversion
Communicate referral expectations accurately and avoid overpromising
Identify and report referral barriers or operational gaps
Marketing Materials & Program PromotionEnsure IOP marketing materials are current, accurate, and compliant
Assist in ordering and maintaining adequate inventory of brochures, flyers, and referral forms
Support digital and social media teams with IOP-specific messaging and outreach needsReporting & Performance Tracking
Track outreach activities, referral sources, and conversion trends
Provide weekly or monthly reports on outreach efforts and referral performance
Share market feedback, competitor insights, and growth opportunities with leadership
Compliance & Professional StandardsMaintain HIPAA compliance and patient confidentiality at all times
Use only approved marketing language and materials
Redirect all clinical questions to licensed clinicians
Follow ethical marketing standards for behavioral health services
QualificationsRequired
2–5 years of healthcare marketing, outreach, or provider relations experience
Experience working with behavioral health, substance use, or outpatient programs preferred
Strong interpersonal, communication, and relationship-building skills
Ability to represent the organization professionally in clinical and community settings
Comfortable with in-person outreach and public-facing responsibilities
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About the Company:
Riceland Healthcare
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