Marketing & Sales Coordinator

Location: Kaukauna,Wisconsin,United States
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**Position Responsibilities:**

**Marketing & Brand Support**

* Coordinate the development, production, and distribution of marketing materials and collateral.
* Assist in executing marketing campaigns that support company growth, customer retention, recruiting, and brand awareness.
* Ensure consistency of the Bassett brand across all marketing and communication materials.
* Maintain marketing asset libraries, templates, and digital files.
* Support advertising, sponsorship, and promotional initiatives.

**Content Creation & Communications**

* Assist with the creation and distribution of internal and external communications, including newsletters, articles, project spotlights, press releases, case studies, and associate communications.
* Draft, proofread, edit, and format marketing and sales content.
* Coordinate photography, video, and other visual content for marketing initiatives.
* Assist with production of company videos, presentations, and digital media content.

**Digital Marketing**

* Assist with social media planning, content creation, posting, and engagement.
* Support website updates, content management, and search engine optimization (SEO) initiatives.
* Assist with email marketing campaigns and marketing automation activities.
* Monitor marketing performance metrics and compile reporting data.

**Business Development & Sales Support**

* Support proposal development by coordinating content, formatting documents, and maintaining proposal resources and templates.
* Assist with the creation and maintenance of sales presentations and customer-facing materials.
* Support CRM administration through data entry, list management, reporting, and user assistance.
* Help coordinate lead tracking and marketing support activities for business development efforts.

**Events & Recruiting Support**

* Coordinate company participation in trade shows, customer events, career fairs, recruiting events, and community engagement activities.
* Manage event registrations, attendee communications, logistics, signage, promotional materials, apparel, and giveaways.
* Support recruiting marketing initiatives and employer branding efforts.
* Coordinate event follow-up communications and reporting.

**Administrative & Project Coordination**

* Track project schedules, deadlines, and deliverables.
* Coordinate vendor relationships for printing, promotional products, apparel, signage, and marketing materials.
* Assist with invoice processing, budget tracking, and purchase requests.
* Maintain marketing inventory, including promotional products and event materials.
* Organize and maintain department files and records.

**Team Participation**

* Promote and support Bassett Mechanical's mission, values, and brand standards.
* Support and maintain a safe and Lean working environment.
* Participate in continuous improvement initiatives.
* Perform other duties as assigned.

**Summary of Skills, Knowledge, and Abilities**

**Education & Experience**

* Associate's or Bachelor's degree in Marketing, Communications, Business, Public Relations, Graphic Design, or a related field preferred.
* Minimum of 2 years of experience in marketing, communications, sales support, event coordination, or a related role preferred.

**Knowledge & Skills**

* Strong written, verbal, and interpersonal communication skills.
* Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
* Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
* Experience with CRM platforms and marketing software preferred.
* Familiarity with social media platforms, email marketing tools, and website content management systems.
* Strong attention to detail and commitment to quality.
* Ability to work independently and collaboratively in a fast-paced environment.
* Basic graphic design, photography, and content creation skills preferred.
* Strong customer service mindset and professional demeanor.

[Apply to this job](https://bassettmechanical.recruiterbox.com/jobs/fk0znsp/?apply=true)