Marketing & Sales Operations Consultant

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. Deliver on the best Customer Experience by focusing on continuous improvement of the following areas:Lead Marketing and Sales differentiated capabilities with dealers.Drive lead generation processes, and lead response/closure rates with both traditional and digital marketing tools.Advise Dealers on existing and potential customer experience gaps and recommend ways to improve experience through technology, digital, machine delivery, customer onboarding, etc.Ensure dealers have a strong customer management process in place, enabling clean data for Caterpillar and Dealer to leverage.Consult with dealers on process improvement methods at branch levels, focusing on driving new customer sales.Enable Prime Product and Services Revenue growth by focusing on the following key areas:Develop robust sales funnels and lead management processes and deploy across the dealership with each industry segment and with industry partners.Grow eCommerce revenue and customers by ensuring dealers have a strong go-to-market plan that includes sales teams and customer training, incentive plans, marketing promotions, technical capabilities and resources in place.Improve Dealer coverage by completing coverage assessments and advising dealers on opportunities to improve such as leveraging multiple sales channels, ensuring opportunity is assigned and there are coverage quality metrics in place. Learn more about the Caterpillar Experience and why It's More Than a Job, it's a Career at Caterpillar. This is a summary list of benefits. Voluntary Benefits and Employee Discounts*