Marketing Science Consultant

This is a very complex and new area that requires close collaboration with the product developers to integrate our existing guidance systems to our new tools that is in alignment with our overall guidance unification strategy by bringing the unique perspective and needs of our advertisers. This individual is expected to understand our ad guidance and advertiser needs and help build the integration strategy for AI across our channels.This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. Marketing Science Consultant Responsibilities: • Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow • Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising • Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow • Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy • Communicate results and illustrate suggestions in creative ways to stakeholders and partners • Build processes that scale ad-effectiveness research initiatives • Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind Minimum Qualifications: • Bachelor's degree in a directly related field, or equivalent practical experience • 5+ years experience in a quantitative field, such as consulting, market research, media research • Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation • Experience communicating complex concepts to non-technical audiences • Direct experience scoping and executing research projects with clients and or cross-functional stakeholders • Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness • Experience with digital advertising measurement methods and technologies Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.

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