Marketing Services Rep

JOB DESCRIPTION

At Author Solutions, we provide the technology and services that make publishing easy, affordable, and available to anyone, anyway, anywhere, anytime. This provides as the foundation for you to meet expectations of customers both external and internal. A professional presentation is imperative and the expectation is that you will perform your job with enthusiasm, attention to detail, care and reliability.

FUNCTION:

Support marketing department efforts by writing marketing communications and executing assigned project details required to successfully launch and maintain marketing initiatives. Copywriting and editing play a critical role in providing marketing collateral for several different self-publishing imprints. The role functions primarily in the sphere of the marketing department, but interfaces with numerous internal departments and business partners.

RESPONSIBILITIES:

Primary Responsibilities:

Key Functions

Writing

Research and write content for monthly customer promotional emails.
Write copy for selling tools, such as flyers for events or downloads for landing pages.
Write copy for email marketing campaigns.
Write landing page copy for dedicated emails sent to partners’ email lists.
Create standardized sales emails as needed.
Edit informational emails for production and finance departments.
Review copy using checklist and format copy according to a style guide while adhering to internal review process.
Proofread and edit regularly with team members.

Research

Research author stories for email campaigns.
Observe products in use and examine them to gain understanding in order to promote features to customers; have strong product knowledge.
Have strong interest in veracity of claims and be willing to fact check.
Have interest in industry best practices for email and print marketing.

Content Management

Create new Web content for monthly promos with strong consideration of SEO best practices.
Maintain accurate information in data files.
Consider laws governing copy such as registered and trademarked symbols, country of origin and material construction.

Best Practices

Demonstrates self-reliance by meeting/exceeding workflow needs.
Follows established processes as outlined by manager.
Participates in process review and improvement with manager.
Complete assigned duties based on daily business needs and individual skill set.
Consistently produces a high volume of quality work.
Is capable and adapts as needed to work under pressure and meet tight deadlines.

Quality Assurance

Complete quality assurance checks.
Perform work accurately based on job functions/responsibilities, daily business needs and individual skill set.

Customer Service

Always takes a courteous, helpful approach and is solution oriented.
Demonstrates outstanding customer service skills.
Works efficiently and respectfully with all customers both external and internal
Communicates effectively, is thoughtful, articulate, clear and concise.
Is timely with all customers both external and internal and is available when needed.
Is prompt and accurate with information/guidance when answering questions.

Teamwork

Ensures a spirit of excellence, teamwork, collaboration and cooperation.
Volunteers to assist others to meet the workflow needs.

Professionalism

Complies with Author Solutions employee manual, guidelines, policies and procedures.
Respects and protects confidential information.
Demonstrates a positive, professional approach to work effectively with customers, vendors, and staff .
Demonstrates the ability to exercises good judgment.
Contributes to a positive, productive work environment.
Attends required and other pertinent in-services, meetings, and takes advantage of internal educational opportunities.
Maintains excellence in attendance and punctuality.
Positive communication skills; correct grammar, clear speech, provides prompt, professional responses.
Is self motivated, takes responsibility, and resolves situations.

Secondary/Occasional Duties:

Answers incoming call and forwards to appropriate area.

Computer / system knowledge, proficient keyboard, skill and accuracy.

Demonstrates experience with a variety of office machines.

Ability to multi-task.

All other duties as assigned.

COMPETENCIES:

Core Competencies

Customer Focus

Builds and maintains customer satisfaction
Recognizes and anticipates customer needs
Seeks ways to improve service

Adaptability

Adapts to changing business needs and work responsibilities
Anticipates, plans, and embraces change with a positive attitude
Adjusts and provides alternate plans when necessary

Accountability

Takes personal responsibility for work quality
Meets work schedules and deadlines
Achieves results with little oversight

Communication

Organizes and expresses information clearly orally and in writing
Listens effectively and responds appropriately
Identifies and utilizes effective communication methods

Ethical Workplace Conduct and Behavior

Demonstrates positive attitude
Adheres to the Code of Conduct and principles
Demonstrates dignity and respect to all

Teamwork

Respects differences and values diversity
Welcomes participation from others and volunteers to help when needed
Is both task and team focused

Strategic Outlook

Construct and debate ideas for growth
Ability to look at the bigger picture and predict effects or results
Is able to both plan and implement processes or programs to achieve a specific result

Opportunity

Demonstrates a focus on professional development
Open to options for continued growth
Works to towards personal and professional improvement

Commitment

Demonstrates belief in a positive atmosphere
Demonstrates participation in an innovative and ever changing environment
Willingness to work with management daily

Local Responsibility

Willingness to participate in individual community outreach
Demonstrates an awareness of their impact on Author Solutions community perception
Willingness to invest in company service opportunities

Assets/Funds/Information (amount managed/custody of confidential data):

Has access to highly confidential data with respect to company information and customer information.

Distribution of email, mail, and faxes.

Access to other email inboxes for general inquiries.

Handle checks and cash when necessary.

Decisions and Actions (complexity/latitude/timeliness/impact):

Analytical ability to define problems or opportunities, devises solutions, and lead implementation of solutions.

Will meet required timeliness with accuracy and in terms of completion in order to comply with business need and company policies.

Will comply with legal and regulatory requirements.

Prioritizes tasks and primary duties and within scope of position.

Primary duties should be completed daily.

Supervision and Guidance of Personnel:

Direct Reports:

Title

Job Code

Grade

FLSA

No. Supervised

NONE

Indirect Reports/Functional Guidance provided (employees/work groups):

Interaction with the executive and leadership team.

Daily interaction with employees and managers.

Frequent interaction with Authors.

May have communication with others i.e. Customer Service department.

QUALIFICATIONS:

FACTOR:

REQUIREMENTS:

KNOWLEDGE

Education (type/years)

Experience (type/years)

High school diploma required.

Community College or University degree preferred.

Must have at least two years’ experience.

SPECIFIC SKILLS

Superior knowledge of MS Word, Excel, PowerPoint, Outlook email, Internet use, and typing skills at 50 WPM.

Experience with Exact Target, Salesforce, HTML and Ektron a plus.

PHYSICAL SKILL

Type/Precision/Dexterity

Sufficient manual and digital dexterity to work with a computer keyboard , mouse and monitor, phone pad

PHYSICAL EFFORT

Type/Frequency/Intensity

May need to lift mail bins and or boxes weighing about 20-30 pounds and carry down stairs.

WORKING CONDITIONS

(Hazards, Travel, Hours)

8:00 a.m. - 5:00 p.m. core schedule with frequent flexibility for start and ending times. Additional hours and/or overtime depending on position and needs of the business may be required.