Marketing & Social Media Coordinator

Responsibilities: • Support the Manager of Marketing & Public Relations on all marketing related activities, including the development and implementation of social-media campaigns, promotional materials, mailings, newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting • Under the direction and review of the Manager of Marketing & Public Relations, create promotional content on a weekly schedule, including daily social-media posts, weekly and special e-blasts, print materials, newsletters, and more. Ensure that all Museum communications are on brand and meet internal standards of accuracy and consistency • Closely monitor the Museum’s social-media platforms, respond in a timely manner to inquiries received via social media and email, and repost content on social media as appropriate • Coordinate with staff members across Museum departments to obtain descriptions and images of exhibitions, programs, community collaborations, and special events for promotion, and present these descriptions and images in a way that seeks to engage audiences with diverse backgrounds, experiences, and interests • Update the Museum’s website as directed by the Manager of Marketing & Public Relations • Create and deliver content that meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs • Keep the Marketing Matrix spreadsheet updated on a weekly basis, and be able to lead the biweekly Matrix Meeting to communicate to Museum staff the Marketing department’s pipeline and outstanding content needs • Assist with preparation and presentation of marketing information for internal and external marketing meetings, and attend meetings as necessary • Research and present new promotional opportunities and platforms, keeping up to date on marketing and social-media trends • Document and post about Museum events and represent the Museum at community events • Help coordinate production and installation of marketing-related posters, banners, and signage • Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials • Process vendor invoices for approval and payment • Oversee and manage the Museum’s Google Ads account and campaigns • Other duties as assigned by the Manager of Marketing & Public Relations Requirements/Qualifications: • Bachelor’s degree in marketing, communications, English, or related field required • Minimum of 1 year of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills; 2-3 years preferred • Working knowledge of all Microsoft Office products required • Working knowledge of Adobe Creative Suite required • Working knowledge of Canva a plus • Experience with WordPress, Constant Contact, and social-media tools such as Hootsuite preferred • Graphic-design skills with experience prepping files for print production preferred • Google Ads experience preferred • Videography experience a plus • Knowledge of art and/or nonprofits a plus • Ability to multitask and manage multiple priorities simultaneously and efficiently • Ability to critically think and manage ambiguous situations and information • Self-motivated and capable of performing work independently with a focus on results • Timely project management with ability to meet deadlines and adhere to a schedule • Exceptional at written and verbal communication • Ability to handle stressful situations with poise and a problem-solving approach • Adept at building relationships with a team-player and customer-service approach To Apply: Please submit a resume and cover letter detailing your interest in the position to [email protected]. The Allentown Art Museum is an equal-opportunity, equal-access employer fully committed to achieving a diverse and inclusive workplace. About the Allentown Art Museum: Established in 1934, the Allentown Art Museum is a vital arts and educational institution in the greater Lehigh Valley.