Marketing & Social Media Coordinator

Marketing & Social Media Coordinator

About Better K9 Pet Resort

Better K9 Pet Resort is an established pet care and dog training company that has proudly served the Inland Empire for over 10 years, with locations in Corona and Riverside, CA. We offer boarding, daycare, training, grooming, enrichment programs, and social events for our customers and their dogs. We are passionate about providing exceptional care while creating engaging content that educates, entertains, and connects with pet owners.

We are seeking a creative, organized, and self-driven Marketing & Social Media Coordinator to lead our digital presence and support our overall marketing efforts. This role is ideal for someone who enjoys content creation, storytelling, social media strategy, email marketing, event promotion, and working in a fast-paced environment surrounded by dogs.

This is not a remote content creator position. The successful candidate will be actively involved in our facilities, events, and day-to-day operations to capture authentic content and support our marketing initiatives.

Position Overview

The Marketing & Social Media Coordinator will lead content creation, social media management, email marketing, and digital engagement efforts for Better K9 Pet Resort and our dog training division, BK9 Working Class.

This individual will be responsible for developing content strategies, managing multiple social media platforms, coordinating marketing campaigns, supporting events and partnerships, and supervising our Social Media Assistant.

This is a hybrid position requiring in-person content capture at our facilities a minimum of two days per week, split between our Corona and Riverside locations, along with occasional attendance at events, conferences, and community outreach opportunities.

Key Responsibilities

Social Media Strategy & Management

Lead and manage Better K9’s presence across Instagram, Facebook, TikTok, Threads, YouTube, and emerging platforms
Develop and maintain monthly content calendars
Create and execute social media campaigns aligned with business goals
Plan content around promotions, events, seasonal campaigns, and company initiatives
Identify social media trends, opportunities, and platform updates
Ensure all content aligns with Better K9’s brand voice and marketing objectives

Content Creation

Capture high-quality photo and video content at our facilities and events
Create engaging Reels, TikToks, YouTube Shorts, stories, carousels, graphics, and promotional materials
Write compelling captions and calls-to-action
Produce content that supports both pet care services and dog training programs
Understand the differences between marketing daycare, boarding, grooming, enrichment, and dog training services
Maintain a consistent visual identity across all platforms

Email Marketing

Build and send customer email campaigns through Mailchimp
Create promotional, educational, and event-related email content
Assist with audience segmentation and list management
Track email performance and recommend improvements

Event & Partnership Marketing

Support marketing efforts for facility events, community outreach initiatives, fundraisers, and special promotions
Design flyers, graphics, and promotional materials
Assist with local partnerships and cross-promotional opportunities
Attend select events to capture content and support marketing efforts

Community Engagement

Monitor and respond to social media comments, messages, and community interactions
Help maintain positive customer relationships through digital channels
Monitor online reviews and communicate customer feedback when necessary

Analytics & Reporting

Track key performance indicators across social media and email marketing channels
Monitor audience growth, engagement, reach, and campaign performance
Prepare performance reports and provide recommendations for improvement

Team Coordination

Coordinate content needs and assignments with the Social Media Assistant
Provide creative direction and support for content projects
Communicate regularly with kennel technicians, trainers, and office staff to stay informed on what is happening at each facility
Coordinate with facility teams regarding logistical needs, dog birthdays, special moments, training accomplishments, customer stories, events, promotions, and content opportunities
Help maintain organized content libraries and workflows

Marketing Support

Assist with paid social advertising campaigns through Meta Ads Manager
Utilize AI-powered tools to improve content creation, research, and marketing workflows
Ensure website promotions, event information, and marketing messaging remain current and accurate
Support broader marketing initiatives as needed

Qualifications

Required

3+ years of experience in social media marketing, digital marketing, content creation, or a related field
Experience growing and managing brand accounts across multiple social media platforms
Strong photography and videography skills
Experience creating short-form video content for Instagram Reels, TikTok, and YouTube Shorts
Proficiency with Canva and CapCut or similar editing software
Experience managing business social media accounts
Experience with email marketing platforms such as Mailchimp
Strong written communication and copywriting skills
Excellent organization and time management skills
Ability to work independently while managing multiple projects
Comfortable working around dogs of all breeds and sizes
Reliable transportation
Portfolio required

Preferred

Experience in the pet care, dog training, or veterinary industries
Resides within 60mins of Corona or Riverside area preferred

Schedule & Travel

Full-time position, Maximum 35 hours per week, 5 days a week
Hybrid work environment
Minimum of two in-person days per week required, split between the Corona and Riverside locations
Flexible scheduling outside of content capture requirements
Occasional evenings and weekends for events
Occasional travel for conferences, training opportunities, and special events (approximately 15–25%)

Portfolio Requirement

To be considered, applicants must submit a portfolio showcasing relevant work.

Portfolio examples may include:

Social media accounts managed
Reels, TikToks, YouTube Shorts, or video projects
Photography and videography samples
Graphic design examples
Email marketing campaigns
Content calendars or campaign examples
Performance results or case studies (preferred)

Benefits

Flexible scheduling
Hybrid work environment
Opportunities for professional growth and continued education
Dog-friendly workplace
Free boarding and daycare for personal dogs after six months of employment
Discounts on training programs and grooming services
Medical, dental, and vision benefits for eligible full-time employees
Employee discounts and additional perks

Commitment to Diversity and Inclusion

Better K9 Pet Resort LLC is an equal opportunity employer, dedicated to fostering an inclusive and diverse workplace. We do not tolerate discrimination or harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as defined by federal, state, or local laws.