Marketing & Social Media Manager

About the Role: Evie Lou is seeking a creative, trend-aware Marketing & Social Media Manager. Your job is to take the pulse of our inventory and turn it into engaging, high-conversion content across Instagram, Facebook and, most importantly, email marketing.You aren’t just posting photos; you are creating the digital roadmap that brings customers into our world. This is a unique hybrid role designed for a "Creative with Sales Sense" who thrives both behind the camera and on the boutique’s sales floor.

About Evie Lou: Located in the heart of Tremont, Evie Lou specializes in "luxe-casual" fashion, for women who value style, comfort and effortless sophistication. As we expand our digital footprint, we are looking for someone to translate our tactile, high-touch in-store experience into a compelling online world.

Weekly Structure & Flow

In-Store Immersion (2 Days/Week): You’ll be on the sales floor, assisting customers and gathering native content throughout the day (Reels, TikToks, and Stories) in real-time as inventory arrives.
Creative Deep Work (1 Day/Week - Hybrid/Remote): A dedicated day focused strictly on high-level marketing strategy, video editing, and email campaign design. This day is designed for focus and can be done remotely.

Key Responsibilities

Content Creation: Capture high-quality, native-style photos and videos of new arrivals, targeted inventory, and curated collections.
Strategic Campaigns: Collaborate with the operations team to identify high-priority items and build digital "story" campaigns around them.
Email Marketing: Design and deploy two weekly emails featuring style inspiration and clear calls to action.
Community Engagement: Manage the "front door" of our brand by replying to comments and DMs, building an authentic digital community.
Narrative Action: Turn "Inventory Priorities" into creative content concepts within a 24–48 hour window.

Requirements

Platform Native: You live on social media, but also respect our brand. You understand trends, transitions, and Lo-Fi authentic aesthetics.
Visual Eye & Video Production: Ability to style products and capture compelling content via smartphone. Must possess strong video editing skills (CapCut, InShot, or Adobe Premiere).
Copywriting: You can write captions and emails that sound like a human, not a corporation, while still driving sales.
Agility: Ability to take a data point and turn it into a creative concept quickly.
Portfolio: A proven track record or portfolio of digital reach and engagement for a brand (even if that brand is yourself).

Compensation$30 – $55/hr, tiered based on your portfolio and proven track record in video production and marketing strategy.

Pay: $35.00 - $55.00 per hour

Work Location: Hybrid remote in Cleveland, OH 44113