Marketing / Social Media Manager

We are looking for a creative, motivated, and driven Marketing & Social Media Manager to help grow our brand, increase customer engagement, and drive traffic both online and in-store.

The ideal candidate is someone who understands social media, knows how to create engaging content, and is comfortable being hands-on. This position will be responsible for developing and executing marketing strategies, managing our social media presence, creating photo and video content, and helping build a consistent and recognizable brand.

We are looking for someone who can take an idea and turn it into compelling content—not someone who simply reposts existing material.

Responsibilities

Develop and execute social media and marketing strategies
Manage the company's social media accounts, including Instagram, Facebook, and other relevant platforms
Create engaging short-form video, photography, graphics, captions, and other social media content
Plan and maintain a consistent social media content calendar
Film and edit videos for social media, advertisements, product features, and promotional campaigns
Write engaging captions, promotional copy, emails, and other marketing materials
Monitor social media trends and identify opportunities to increase engagement and reach
Respond to comments, messages, and customer interactions in a professional manner
Develop and manage paid advertising campaigns across platforms such as Meta and Google
Track marketing and social media performance and use analytics to improve results
Help promote products, promotions, events, and company initiatives
Assist with in-store marketing, signage, promotions, and special events
Maintain a consistent brand image and voice across all marketing channels
Research competitors and identify new marketing opportunities
Work closely with management to develop new campaigns and promotional ideas
Stay current with changes to social media platforms, algorithms, trends, and best practices

Pay: $17.00 - $25.00 per hour

Benefits:

Employee discount
Flexible schedule
Paid time off

Application Question(s):

Do you have firearms experience?
Are you at least the age of 21 or over?
Do you have marketing experience?

Work Location: In person