Marketing Social Media Strategist

The Social Media Strategist role at Ocean State Job Lot (“OSJL” and “Company”) spearheads the strategy, execution and performance of the Company’s social media channels. Collaborate with the Company’s Digital Marketing and Creative teams on repeatable, scalable, and impactful content ideas that align with business priorities.Develop briefs for campaigns, larger social moments, and promotional launches.Collaborate with the Copy team to write clear, engaging social copy that reflects OSJL’s tone and personality.Partner with the Company’s Creative team to bring campaigns and content concepts to life.Capture in-store footage and content to support the Company’s social calendar and content strategy. Track and socialize weekly and monthly performance across platforms using in-platform reporting tools.Analyze, provide clear insights, and take informed actions against engagement trends, content performance, and audience behaviors.Test, measure, and report on key performance indicators (KPIs).Monitor platform ad libraries and trend tools to stay informed on platform shifts and competitive activity.Partner with the Digital Advertising team to identify opportunities to amplify high-performing content and actively engage in paid digital media strategy. Bachelor’s degree in marketing, communications, or a related field is required4 or more years of experience managing social media for a brand or organization required, preferably within the retail or consumer brand industries.Experience with social media scheduling and reporting tools is requiredVideo editing experience and design knowledge is required.Familiarity with paid digital marketing and performance marketing is preferred.Proficiency in Microsoft Office and Google platform (e.g., sites, slides, drive, docs, sheets). Works in an office environment remaining stationary at a desk, table, or computer workstation for extended periods of time.