Feb. 12, 2026

Marketing Social Media Strategist

Dansko Allentown, Pennsylvania

The Social Media Strategist will create and oversee content strategies, analyzing performance metrics, identifying target audiences, and managing social media campaigns across various platforms. Duties & Responsibilities • Develop and implement a social media strategy aligned with brand goals and marketing campaigns. • Collaborate with the Marketing Creative Manager to ensure social assets align with brand standards, voice, and tone. Job Qualifications • Expert-level understanding of all major social media platforms, with an eye on new emerging platforms • Have 4–6 years of experience in social, community, or marketing (DTC or consumer brands preferred). It is not designed to cover or contain a comprehensive listing of the duties and responsibilities of employees assigned to this job.

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