Marketing Specialist

Marketing Specialist As a key member of the Property Marketing Center of Excellence (COE) in the Americas, the Marketing Specialist is responsible for providing strategic partnership, project management, creative oversight, and communication and coordination for the leasing team and marketing team for property marketing projects. The Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. Under the leadership of a Property Marketing COE lead, the Marketing Specialist is the point person for property marketing assignments, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers—both in house and third party—to bring campaigns to life. Responsibilities • Serve as the day-to-day point of contact for the Brokerage Team / Leasing Team • With Copy Writers/Strategic Marketers, collect critical project details from the Brokerage Team • Lead calls and meetings with the Brokerage/Leasing team as required • Establish and communicate project schedule to all project participants • Work with Brokerage Team to assemble all required assets in a centralized project collaboration space • Work with Brokerage/Leasing team and marketing team to develop the project strategy • Work with Copy Writers/Strategic Marketers and Graphic Designers to execute approved design and messaging direction • Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency • Communicate with Brokerage / Leasing team on project updates, either through status calls or other channels • On a case-by-case basis, serve in a client-facing role in planning and project status meetings • Escalate challenges to the COE Team Lead, as necessary • Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary • Ensuring final on-time delivery off all project assets and deliverables • Maintain project databases, tracking tools, and project delivery and management tools • Provide campaign reporting metrics to the Brokerage/Leasing Team and ownership and recommend improvements to enhance performance