July 9, 2021

Marketing Specialist

Confidential Milwaukee, Wisconsin

Marketing Specialist International Foundation of Employee Benefit Plans About Us: The International Foundation of Employee Benefit Plans is North America’s largest membership organization for those who work with employee benefit plans. • Track and analyze ROI and KPIs of marketing programs and campaigns and make recommendations for improvement while using both on-line and off-line data to identify trends and provide actionable recommendations for marketing campaign improvements and workflow developments. Leverage the Foundation’s customer database to target communications effectively and manage a product’s marketing communication campaigns as assigned. • Excellent verbal and writing skills • Knowledge of direct marketing terminology and concepts • Strong Microsoft Office skills • Understanding of an integrated data base programs such as CRM • Successful in direct marketing, email marketing, online marketing, and digital/interactive media • Comfortable working with data analytics and web content management • Familiarity with online communications including search engine optimization Compensation & Benefits: Our incredible benefits package includes a comprehensive medical plan, vision plan, dental plan, long term disability, short term disability, paid vacation, sick and 13 paid holidays. The individual must be able to travel (approximately 10%) and be able to work in a normal office environment.

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