Marketing Specialist

Marketing Specialist Arts and Lectures Office The Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L;'s Marketing Team. Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus (D-List, U-mail) communications. Minimum Requirements: ·Bachelor's degree in related area and/or equivalent experience and training ·Experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing and CRM databases ·Adobe InDesign and Photoshop, Premiere Pro -Basic knowledge of marketing principles, concepts, techniques and applications relevant to the promotion of public events and arts presenting ·Basic analytical and research skills and aptitude to increase or expand in this area ·Excellent professional writing and communication skills ·Ability to work under multiple deadlines and handle competing priorities adeptly ·Highly developed organizational and information management skills Special Conditions of Employment: ·Satisfactory criminal history background check.