MARKETING SPECIALIST

Open to remote workers living outside of Bakersfield. Your primary focus will be on coordinating various marketing efforts, including event management and content creation, and optimizing marketing campaigns through innovation and creativity. The ideal candidate should be a strategic thinker with strong organizational and project management skills, excellent communication skills, and the ability to work under tight deadlines. • Develop effective content to use in promotional materials, including engaging short-format videos, editorial and social media imagery, and graphics for marketing collateral. • Track, analyze and report on the performance of marketing campaigns using key performance indicators (KPIs) with actionable information on how to enhance the effectiveness of marketing campaigns • Manage marketing efforts for trade shows, conferences, and events, including distribution of promotional and collateral materials • Managing and coordinating tasks outsourced to external vendors, such as printing companies • Reconcile marketing invoices and outreach event expenses • Manage and update company database and customer relationship management systems (CRM).