Marketing Specialist

At a rapid growing company, marketing starts with people, and we’re looking for a customer-centric marketing specialist to join our thriving marketing department. The ideal candidate will have experience in outbound or inbound marketing activities, and a creative mind to help us stay fresh and competitive. We will rely on the marketing professional’s ability to collaborate with a team of thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. He/She will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge. Objectives of this Role • Support the Sales team in delivery of effective marketing programs that achieve company and client objectives • Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support • Support the development and execution of sales and marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit • Build skill sets and engage in ongoing education for the company Daily and Monthly Responsibilities • Administrate the company web site • Design packages, labels, webpages and printed materials • Collaborate with team members to execute sales and marketing campaigns, leading brainstorming sessions to execute marketing plans for internal and external projects • Meet with clients to plan and implement various marketing campaigns for brand- building and lead generation that align with overall company goals and sales targets • Help gather, analyze and present brand, competitor insights, trends, and data • Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events • Coordinate public relations and outreach initiatives, including press release distribution, awards, company announcements, and speaker proposals • Measure and report performance of marketing campaigns, gain insight, and assess against goals Skills and Qualifications • Bachelor’s degree in marketing, business or related field • 2+ years experience with marketing, sales, or advertising is preferred, however, an entry level candidate will also be considered • Hands-on experience developing campaigns and promotions • Proven success in a fast-paced environment, working with a team and individually • Exceptional oral and written communication skill, and presentation ability Preferred Qualifications • Bachelor’s degree • Experience with content development and website design • Strong attention to deadlines and budgetary guidelines • Knowledge of relevant markets and trends