Marketing Specialist

Position: Marketing Specialist Location: Sacramento, CA Apply here: https://towerpointwealth.applytojob.com/apply/rqThHnCjQk/Marketing-Specialist Our close-knit work family at Towerpoint Wealth delivers real job satisfaction. The position is an integral part of the Towerpoint Wealth (TPW) team and requires working closely with both internal team members and external clients and vendors in managing all aspects of Towerpoint Wealth’s marketing operations including social media, website, marketing collateral and in-person events. Our vision for this team member is to spend 2-3 years in this role, after which time we expect the person to be able to fulfill the role of a Senior Marketing Specialist. Life Insurance- 100% employer paid Robust 401K program with up to a 4% dollar-for-dollar match Generous Vacation, Sick Time, and Holiday policies Primary responsibilities may include the following: Collaborate with TPWs partners to understand the Towerpoint Wealth target markets, current marketing strategies, core service offering, and other critical business initiatives Plan and coordinate all aspects of Towerpoint Wealth client appreciation and marketing events Plan and coordinate all aspects of Towerpoint Wealth event sponsorships Plan and coordinate all aspects of Towerpoint Wealth print advertising campaigns Plan, manage, and coordinate, and expand all aspects of the Firm’s digital marketing presence, including editorial calendar management, organic social media management, paid social, social media imagery/copy, retargeting, BI dashboard analysis, SEO/SEM, marketing automation, email marketing, and landing page construction Design, build, and send email communications to clients Recommend and implement effective social media marketing strategies Manage marketing automation email program to support prospect and client development, and to support email sales and marketing campaigns Set up, test, and send email campaigns, and assist with email database management Track and report on analytics and performance markers on all digital initiatives Coordinate and support the creation of digital/email/social and print marketing assets Manage and expand bench of external resource partners and agencies, and negotiate vendor contracts for cost savings Create and deliver educational presentations, webinars, and demonstrations to drive current client and new prospect engagement Monitor industry trends and understand market competition, in the interests of positioning TPW as the wealth management industry leader in the greater Capital Region Execute on a comprehensive media relations plan, focused on building relationships with local, regional, and national journalists and reporters Research and respond to marketing-related client service inquiries Assist in the creation, development, and coordination of external client reports and presentations Desired QUALIFICATIONS Education and/or Experience Bachelor’s degree in Marketing Three to five years’ experience in marketing, with agency experience preferred HTML/CSS knowledge and experience – ability to edit code and build landing pages Ability in short-form writing Salesforce CRM experience Experience using Facebook, LinkedIn, Instagram, Twitter, and TikTok Experience using Canva, Adobe Creative Suite, Microsoft Office, Salesforce, Unbounce, etc. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.