Marketing Specialist

Global Power Supply (GPS) is a dynamic and expanding power solutions company, committed to providing its employees with the ideal workspace to foster success. We want to be leaders in every aspect of our industry – in the quality of our products, our customer service, and our work environment. We love what we do, and we take pride in our work because we believe that providing emergency backup power is a critical need for so many businesses. The specific mission is to develop leads from an existing contact database, as well as to campaign for new leads within a diverse market. What You’ll Be Doing • Act as a branding champion for the business • Bridge the information gap between marketing and sales • Handle inbound prospect calls and chats in rotation • Assist in developing online content for multichannel campaigns • Audit qualified leads and ensure they are properly inserted into sales funnel • Actively assist at CRM list management and segmentation to specific goals • Provide an exceptional customer experience, advocate for all customers • Monitor, measure, and report on KPI’s for marketing team ongoing analysis • Participate in quality control for all marketing products traditional and digital • When necessary, support marketing efforts such as trade shows, exhibits, and other industry events • Attend and actively participate in periodic sales training • Travel to company events or trade shows may be required (post-COVID) Skills • Bachelor's degree in Marketing, Communications, or related degree preferred, not required • 3 years of digital marketing experience with design production skills • Strong computer skills are required including familiarity with Apple Macintosh and Adobe Creative Suite • Working knowledge of marketing and advertising platforms; Google, Microsoft, Facebook and Additional Social Networks • Experience working with Salesforce Lightning CRM software • Previous content development and writing skills • Understanding of website SEO core principles • Ability to work with Content Management Systems, HTML skills a plus • Mobile web and social site savvy, a love for new tech • Strong presentation skills • Excellent attention to detail and ability to manage changing priorities Helpful to Have • A portfolio of previous work online or in print • Live Website(s) examples of contributions • Customer service skills About GPS Global Power Supply, founded in 2004, is a leading provider of high- quality backup and prime power systems including new and refurbished diesel and natural gas generators, switchgear, transfer switches and UPS systems.