The Marketing Specialist is responsible for a wide variety of duties pertaining to marketing and sales; and is expected to take initiative, contribute creatively and drive business to the company. The Marketing Specialist reports to the Marketing Manager and works closely with the Digital Marketing Manager. · Ensure consistency in our marketing message through our website, direct mail, email campaigns, trade magazine advertisements, and social media. · Develop and curate content for ERC’s blog to continue building our online leadership presence · Coordinate all aspects of trade show booking, preparation, shipping, travel etc. · Identify PR opportunities and write press releases and articles for industry trade magazines as well as posting them on ERC’s blog.
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