Marketing Specialist

This family-owned business is looking for a solid candidate to fill our Marketing Specialist position in our corporate office located in downtown Riverside, California. • Prioritize and oversee research initiatives to identify and apply consumer behavioral feedback and market trends to implement effective promotions. • Ensure marketing efforts translate into measurable financial results through increased sales. • Utilize current reporting from agencies and third-party sources to drive improved content, PR initiatives, and decisions • Assist in the development of break-thru creative materials, online and offline, to support marketing goals • Adobe Creative Suite including Photoshop, Illustrator and Acrobat Skills · Proficient in Statistics and Marketing Research · Ability to Analyze Trends and Outcomes Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns · Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.) Industry experience is required.