Marketing Specialist

The Marketing Specialist is responsible for executing multi-channel marketing strategies focusing on email marketing, social media management, content creation, and analytics to support MSBA and its partners. • Manage MSBA's social media presence across various platforms • Monitor social media channels for engagement opportunities and respond to inquiries • Stay updated on social media trends and platform changes • Collaborate with other MSBA staff to improve processes around social media posting and content generation to ensure optimal team performance • Develop and manage MSBA’s and related organizations’ 12-month Social Media Calendar under the strategic guidance of the Chief Marketing Officer. • Produce various types of content to support marketing initiatives (e.g., blog posts, articles, infographics) • Create and edit basic video content for social media • Manage MSBA's YouTube channel and other digital media platforms • Ensure all content aligns with MSBA's brand voice and messaging guidelines • Contribute to the development of marketing collateral for events and programs • Analytics • Track and analyze key performance indicators (KPIs) for email, social media, and content marketing efforts • Prepare regular reports on campaign performance and audience engagement • Provide data-driven insights to inform future marketing strategies • Assist in the preparation of marketing assessment report MSBA offers a competitive benefits package inclusive of salary, health benefits, remote-first work environment, generous PTO, and more. The expected range for this role is $58,000 - $68,000.