Marketing Specialist

Responsibilities • Develop and execute annual division marketing plan in collaboration with division leadership and Regional Marketing Director • Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company • Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings • Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level • Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits • Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market • Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies • Develop and execute PR strategy to generate positive news coverage • Develop and maximize digital presence for division and individual communities • Create, audit and maintain community web presence on Meritage Homes website • Create and maintain collateral materials (sales tools) for new and existing communities • Build and manage vendor relationships • Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking • Effectively implement the company’s national agent program and create local strategy for agent outreach efforts including messaging and event planning • Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices • Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing • Responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation. Overview Are you looking for an incredible career opportunity? We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. When joining Meritage Homes, you and your career can benefit in several ways, including: • A work environment that encourages creativity and innovative ideas from every level • An organization that lives by its core values everyday • Team atmosphere where every individual is considered a vital asset • State of the art technology to provide an optimal working environment • A competitive pay structure • Strong benefits • Flexibility in work-life integration • Team-oriented environment where all individuals play an integral role in the company • Opportunity to further your career in a growing national organization • Maintain a competitive drive to be the best