• Conduct market research to identify customer trends, competitor offerings and demographic data. • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies. • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers. • Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics. • Create innovative marketing campaigns depending on robust data and present the recommendations to management.
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