Marketing Specialist

Job Purpose The Marketing Specialist will assist the Director in planning, implementing and assessing marketing and social media strategies in support of University recruitment and branding. This position is not a hybrid / remote position. It is located on-campus in Scranton, PA. Essential Duties - Support the development, implementation, and tracking of marketing and communication campaigns that serve to enhance student recruitment • Assist the Director of Marketing Communications with the timely placement of advertisements and researching media options and contacts for marketing and branding as assigned • Maintain advertising schedules, manage design requests, review and approvals of proofs, and ensure deadlines are met • Assist in the development and effective management of the marketing budget • Provide analysis and reporting related to the University’s marketing efforts across all media, online and traditional • Analyze the performance of the University web site, including the effectiveness of content, traffic sources, user engagement, audience behavior, etc.