June 10, 2025

Marketing Specialist

Group Health Cooperative of South Central Wisconsin Madison, Wisconsin

The Marketing and Communications Specialist is responsible for targeted outreach with a focus on building and enhancing the overall reputation of GHC-SCW through digital and traditional promotional activities. This position Interacts with internal managers and staff to guide, coordinate, and execute and measure the effectiveness of marketing and communications plans that effectively communicate with GHC-SCW’s target audiences. • Knowledge of the techniques and methods of planning, organizing, and writing various types of promotional materials. Demonstrated ability to be helpful and to deal courteously with the public and staff required. • Ability to work independently and be results-oriented, plan work, manage multiple priorities and workload, and meet deadlines and work under pressure, and work in a consultative approach with users in assessing needs is required.

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