Marketing Specialist

They work closely with the overall marketing team and with teams across the organization. Responsibilities • Partners with marketing team to execute strategic initiatives to targeted audiences • Researches target audiences and documents the mindset, motivations, business opportunity, pain points and market challenges • Collaborates with tactic owners to support opportunities that increase lead generation for targeted audiences • Consults across the department with stakeholders to execute plans that effectively target customers as they move through the funnel that could include blogs, webinars, landing pages, email, direct mail, events and gifting • Cross collaborate with content owners to increase lead generation for targeted audiences that could include infographics, guides, case studies and videos including working with writers, video producers, designers and developers. • Clearly communicate issues, manage expectations, and share marketing content, campaigns and tools with other departments within the company; Coordinate with other departments as needed to plan short and long-term initiatives • Be knowledgeable in Paycom’s wholistic marketing, sales and business strategy • Responsible for maintaining progress and business continuity for business processes and objectives owned by their team • Provides reports on execution of project plans regularly; track and report on goals and KPIs • Provide swift and ongoing support for the teams they serve that could include communications, job requests, reporting, etc. Experience: • 2+ years in corporate and/or B2B marketing • Established project management skills Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit.