MARKETING SPECIALIST

Job Description We are looking for a data-driven and results-oriented Marketing Specialist to join our dynamic marketing team. This new position will play a key role in optimizing our marketing efforts across channels, with a primary focus on improving campaign performance. • Manage and optimize the University’s HubSpot account (CRM) to support campaign execution, lead nurturing, and data segmentation. Preferred skills and qualifications: • Bachelor’s degree (or equivalent) in marketing, advertising, or communications • 3+ years of experience in a wide range of marketing functions, preferably with a focus on digital campaigns, CRM, or growth marketing • Hands-on experience with CRM platforms (HubSpot, Salesforce, or similar), including data segmentation, automation, and campaign management • Creative and analytical skills to interpret the success of a marketing campaign and make the necessary changes to improve results • Strong organizational and project management skills, as well as attention to detail • Excellent written and communication skills • Self-starter able to independently move projects forward, prioritize tasks, and meet deadlines • Ability to work with creative tools like Canva, Photoshop, Illustrator, Premiere, and other Adobe programs