• Conduct market research to find answers about consumer requirements, habits and trends • Brainstorm and develop ideas for creative marketing campaigns • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) • Liaise with external vendors to execute promotional events and campaigns • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies • Undertake individual tasks of a marketing plan as assigned
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